THE DIGITAL HUB
iPods came from Apple’s “digital hub” category, when the company began creating software for the growing market of personal digital devices. Digital cameras, camcorders and organizers had well-established mainstream markets, but the company found existing digital music players “big and clunky or small and useless” with user interfaces that were “unbelievably awful,” so Apple decided to develop its own. As ordered by CEO Steve Jobs, Apple’s hardware engineering chief Jon Rubinstein assembled a team of engineers to design the iPod line, including hardware engineers Tony Fadell and Michael Dhuey,and design engineer Jonathan Ive. The product was developed in less than one year and unveiled on October 23, 2001. Jobs announced it as a Mac-compatible product with a 5 GB hard drive that put “1,000 songs in your pocket.”
iPod is a popular brand of portable media players designed and marketed by Apple Inc and launched on October 23, 2001. As of 2008, the current product line-up includes the hard drive-based iPod Classic, the touchscreen iPod Touch, the video-capable iPod Nano, the screenless iPod Shuffle and the iPhone. Former products include the compact iPod Mini and the spin-off iPod Photo (since re-integrated into the main iPod Classic line). iPod Classic models store media on an internal hard drive, while all other models use flash memory to enable their smaller size (the discontinued mini used a Microdrive miniature hard drive). As with many other digital music players, iPods, excluding the iPod Touch, can also serve as external data storage devices. Storage capacity varies by model.
Apple’s iTunes software can be used to transfer music to the devices from computers using certain versions of Apple Macintosh and Microsoft Windows operating systems. For users who choose not to use Apple’s software or whose computers cannot run iTunes software, several open source alternatives to iTunes are also available. iTunes and its alternatives may also transfer photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars to iPod models supporting those features. Apple focused its development on the iPod line’s unique user interface and its ease of use, rather than on technical capability. As of September 2007, more than 150 million iPods had been sold worldwide, making it the best-selling digital audio player series in history.
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